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Frazer Cooper

Frazer Cooper

UX Design, User Research & Strategy

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Category Archives: Audience

How bad do job application websites have to be?

Some job application sites have not been designed with an end user in mind; many have been designed exclusively for a business which is also not a reflection of their culture.

Posted byFrazer Cooper13th Jun 201911th Jun 2019Posted inAudience, UsabilityLeave a comment on How bad do job application websites have to be?

Filling up with fuel; a usability issue still unsolved

Ever hired, borrowed or driven a new car and found yourself needing to fill up with petrol for the first time?

Posted byFrazer Cooper7th Jun 201912th Jun 2019Posted inAudience, UsabilityLeave a comment on Filling up with fuel; a usability issue still unsolved

The trouble with saving water!

It’s something that we all do on a regular basis, but are we actually saving water as we intend?

Posted byFrazer Cooper6th Jun 201911th Jun 2019Posted inAudience, UsabilityLeave a comment on The trouble with saving water!

In search of ‘Magic moments’ and ‘Pain points’

Ever increasingly with the emergence of devices and experiences, context becomes ever more important. A good experience should benefit a users context and be expressed as a need.

Posted byFrazer Cooper5th Jun 20194th Jun 2019Posted inAudience, Strategy, Ways of workingLeave a comment on In search of ‘Magic moments’ and ‘Pain points’

Starting a UX Strategy in Enterprise

It is easier to become user-centred in an organisation that is not constrained by the pressures of maintaining business as usual but you can’t ignore the need to maintain profit.

Posted byFrazer Cooper4th Jun 201918th Jun 2019Posted inAudience, Strategy, Ways of workingLeave a comment on Starting a UX Strategy in Enterprise

10 ways to create an engaging content structure

Creating something that users want to engage in requires a meaningful structure that demonstrates what is available. Don’t make it harder for people to explore what you have to offer.

Posted byFrazer Cooper20th May 20193rd Jun 2019Posted inAudience, Navigation, Persuasion, StructureLeave a comment on 10 ways to create an engaging content structure

Is something that is ‘simple’ the same as something that is ‘usable’?

A simple definition of usability versus ease of use.

Posted byFrazer Cooper14th May 201920th Jun 2019Posted inAudience, Usability, Ways of workingLeave a comment on Is something that is ‘simple’ the same as something that is ‘usable’?
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