Blog
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Measuring the UX impact on product performance; what lies beneath?
What you are measuring could really reveal more how your team are perceived and maturing within your organisation.
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An alternate view of your customers’ journeys
Why do we still hanker after the notion that each user’s journey is a singular, repeatable pathway to control what the user does?
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An interview tip for selling your story in research and testing
Showcasing your expertise in user testing might be more about quality research versus being lean and therefore could be harder than you might think
Frazer Cooper 