About

A strategic thinker driven by the delivery of compelling digital customer experiences and solving complex problems. Knowledge of and expertise in delivering the full UX lifecycle across responsive web and native apps. A team player working in agile, multi-disciplinary teams with experience in multiple industries across UK, Europe and internationally

Recent experience

At Avis Budget Group I have been leading UX within the recently created Digital Customer Experience Team and building relationships with members of the wider organisation.

Working in both agile and waterfall, day-to-day consisted of involvement in large complex projects delivering services to end users, including global loyalty programme, an online insurance product and a self-service car hire app.

I also worked with Product Managers contributing to their feature road maps, as well as managing user research with internal resources using Userzoom and an external supplier.

Other work involved consulting on optimisation programmes while contributing to a new Design System.

Previous experiences

Previous experience includes work across multiple industries; for example, a Telco, Travel, Education, Government and FMCG. I have worked on a variety of projects, products and services across responsive web and native apps. Before my most recent role, I was working solely in an Agile Scrum Team.

A sample of other brands that I have worked on include; Hilton Hotels, Leaseplan, Pearson Education, Britvic, Carlsberg, Historic Royal Palaces, Rolls-Royce, Thistle Hotels and the Bahrain Government.

My experience in user testing methodologies extends to moderated and unmoderated user testing, first click tests, card sorting exercises, questionnaires and surveys, and experience with designing for A/B and MVT’s

A few thoughts on UX

It is an amazing feeling to have spent the last decade (and a bit) involved in an industry which is still evolving and finding its feet. One that touches everyone and everything that we do. One that is ubiquitous and that organisations are becoming more and more aware of over time, discovering its impact as we search for new ways of finding them.

There are plenty of myths still that define what we should do (and shouldn’t) and why we do it. I think that this is a compelling reason why we strive for change; as an industry we are searching from a position of unknowns to understand finite reasons for those actions perhaps with a view to predict them.

It is still an industry where the future isn’t completely set and discovery, even adventure, is never far away. Thinking differently is fasinating; looking through a different lens and seeing what others can’t is mesmerising…