Showcasing your expertise in user testing might be more about quality research versus being lean and therefore could be harder than you might think
Category Archives: Strategy
3 projects that you will only ever do in UX
If you take it back to something that is easier to articulate and for others to understand than perhaps describing the outcome for UX is far easier than you might think.
Adjusting for an expectation of change
Many don’t like change; it increases risk. Risk means uncertainty which is in direct conflict with the effect of change. How can we initiate conversations that allows UX to move away from specification?
4 things you might be doing that means you aren’t really doing UX
If you ever found yourself asking the question when did I last do any actual UX, check that you haven’t fallen into one of the following traps.
Understanding capabilities and aspirations of individuals in a UX team
Evaluating the skills and influence of the UX team is an important part of understanding how best to grow a team and set it up for future success.
In search of ‘Magic moments’ and ‘Pain points’
Ever increasingly with the emergence of devices and experiences, context becomes ever more important. A good experience should benefit a users context and be expressed as a need.
Starting a UX Strategy in Enterprise
It is easier to become user-centred in an organisation that is not constrained by the pressures of maintaining business as usual but you can’t ignore the need to maintain profit.
Where there is no direction, any will do
How can you get ‘there’ if you can’t recognise ‘there’ or don’t know where ‘there’ is?
Agile is hard. Really valuable UX is way harder in Agile
Thoughts about how to further the cause of UX in Agile without becoming the progress prevention process.
Making the case for investment in UX
UX isn’t something that stops when you deliver a design. Selling UX to stakeholders and product managers can be hard.
Frazer Cooper 