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Frazer Cooper

Frazer Cooper

UX Design, User Research & Strategy

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Measuring the UX impact on product performance; what lies beneath?

What you are measuring could really reveal more how your team are perceived and maturing within your organisation.

Posted byFrazer Cooper17th Nov 202016th Nov 2020Posted inUncategorizedLeave a comment on Measuring the UX impact on product performance; what lies beneath?

An alternate view of your customers’ journeys

Why do we still hanker after the notion that each user's journey is a singular, repeatable pathway to control what the user does?

Posted byFrazer Cooper16th Nov 202016th Nov 2020Posted inUncategorizedLeave a comment on An alternate view of your customers’ journeys

An interview tip for selling your story in research and testing

Showcasing your expertise in user testing might be more about quality research versus being lean and therefore could be harder than you might think

Posted byFrazer Cooper24th Jun 201917th Jun 2019Posted inStrategy, Ways of workingLeave a comment on An interview tip for selling your story in research and testing

3 projects that you will only ever do in UX

If you take it back to something that is easier to articulate and for others to understand than perhaps describing the outcome for UX is far easier than you might think.

Posted byFrazer Cooper21st Jun 201924th Jun 2019Posted inStrategy, Ways of workingLeave a comment on 3 projects that you will only ever do in UX

If someone asks you to ‘do the UX’ in 2 weeks, run away!

If you are asked to help out with the UX for a couple of weeks mid-project, then they aren't being asking you to do UX.

Posted byFrazer Cooper20th Jun 201924th Jun 2019Posted inWays of workingLeave a comment on If someone asks you to ‘do the UX’ in 2 weeks, run away!

Adjusting for an expectation of change

Many don't like change; it increases risk. Risk means uncertainty which is in direct conflict with the effect of change. How can we initiate conversations that allows UX to move away from specification?

Posted byFrazer Cooper19th Jun 201924th Jun 2019Posted inStrategy, Ways of workingLeave a comment on Adjusting for an expectation of change

Hey, may be we should stop doing wireframes now?

How can something which is so accessible and so detailed be such a source of such misrepresentation.

Posted byFrazer Cooper18th Jun 201924th Jun 2019Posted inWays of workingLeave a comment on Hey, may be we should stop doing wireframes now?

4 things you might be doing that means you aren’t really doing UX

If you ever found yourself asking the question when did I last do any actual UX, check that you haven't fallen into one of the following traps.

Posted byFrazer Cooper17th Jun 201918th Jul 2019Posted inStrategy, Ways of workingLeave a comment on 4 things you might be doing that means you aren’t really doing UX

I do hate pop-ups

Please can we stop using pop-up menus, light-boxes or anything else that gets in the way of or stops me trying to achieve what I need to?

Posted byFrazer Cooper14th Jun 201917th Jun 2019Posted inFeatures & Functionality, Persuasion, UsabilityLeave a comment on I do hate pop-ups

How bad do job application websites have to be?

Some job application sites have not been designed with an end user in mind; many have been designed exclusively for a business which is also not a reflection of their culture.

Posted byFrazer Cooper13th Jun 201911th Jun 2019Posted inAudience, UsabilityLeave a comment on How bad do job application websites have to be?

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