Why skills in Information Architect shouldn’t be devalued just yet.
Author Archives: Frazer Cooper
Making the case for investment in UX
UX isn’t something that stops when you deliver a design. Selling UX to stakeholders and product managers can be hard.
Maturity in feature design
Do we try to do too much rather than understanding boundaries and constraints in which we can make the most effective products and experiences?
Is using the ‘time spent’ metric to evaluate usability a ‘good’ thing?
Time as a general metric is not a useful indicator of a good or bad experience because it does not account for context.
10 ways to create an engaging content structure
Creating something that users want to engage in requires a meaningful structure that demonstrates what is available. Don’t make it harder for people to explore what you have to offer.
My list of top 10 UX books
Some of the books listed are old but should still make for good reading for anyone practicing UX.
Death to ‘Click here’ and ‘Read more’!
Avoid ignoring the humble hyperlink or button text – it spoils an otherwise elegant, robust and usable site or app.
Is something that is ‘simple’ the same as something that is ‘usable’?
A simple definition of usability versus ease of use.
Please stop! The ‘fold’ no longer exists. Period!
As a concept the idea of the fold on a digital page no longer exists. There are more screens on the planet now than people.
The Journey Begins
Thanks for joining me! Having arrived in Australia with my young family recently, I am obviously endeavouring to find a job. Taking the time I now have have on my hands, to be able write is a luxury I’ve not really had until now. So let’s see how this goes, whether it is something I …
Frazer Cooper 