What you are measuring could really reveal more how your team are perceived and maturing within your organisation.
Author Archives: Frazer Cooper
An alternate view of your customers’ journeys
Why do we still hanker after the notion that each user’s journey is a singular, repeatable pathway to control what the user does?
An interview tip for selling your story in research and testing
Showcasing your expertise in user testing might be more about quality research versus being lean and therefore could be harder than you might think
3 projects that you will only ever do in UX
If you take it back to something that is easier to articulate and for others to understand than perhaps describing the outcome for UX is far easier than you might think.
If someone asks you to ‘do the UX’ in 2 weeks, run away!
If you are asked to help out with the UX for a couple of weeks mid-project, then they aren’t being asking you to do UX.
Adjusting for an expectation of change
Many don’t like change; it increases risk. Risk means uncertainty which is in direct conflict with the effect of change. How can we initiate conversations that allows UX to move away from specification?
Hey, may be we should stop doing wireframes now?
How can something which is so accessible and so detailed be such a source of such misrepresentation.
4 things you might be doing that means you aren’t really doing UX
If you ever found yourself asking the question when did I last do any actual UX, check that you haven’t fallen into one of the following traps.
I do hate pop-ups
Please can we stop using pop-up menus, light-boxes or anything else that gets in the way of or stops me trying to achieve what I need to?
How bad do job application websites have to be?
Some job application sites have not been designed with an end user in mind; many have been designed exclusively for a business which is also not a reflection of their culture.
Frazer Cooper 